Group Director, Product Management-Agentic Advertising

Position Summary...

What you'll do...

About the Role

Advertising is entering a fundamental transition.

As consumers increasingly discover products, make decisions, and complete tasks through AI-powered experiences and agents, the traditional constructs of search results, sponsored listings, display placements, and even advertising interfaces themselves will evolve.

We are looking for a Group Director of Product Management to help define what comes next.

This leader will own the product strategy and execution for Agentic Advertising, shaping how brands participate in AI-powered commerce experiences across Walmart and the broader ecosystem. The role spans advertising experiences within Walmart’s own agentic surfaces, including experiences such as Sparky, as well as emerging partner platforms, agent-to-agent interactions, and entirely new advertising products and business models.

This is not a role focused on simply inserting existing ad formats into new surfaces. The mandate is to rethink advertising from first principles for a world in which consumers increasingly delegate discovery, research, comparison, and purchasing decisions to intelligent agents.

The right leader will be deeply curious about AI, agents, advertising, and commerce; comfortable operating ahead of established playbooks; and energized by turning emerging technology into scalable customer experiences and meaningful new businesses.

What You’ll Do

Define the future of advertising in an agentic world 

Develop the long-term product vision and strategy for Agentic Advertising. 

Start from first principles: as consumers increasingly interact with agents rather than traditional interfaces, determine where advertising creates genuine value for customers, advertisers, partners, and Walmart. 

You will explore questions such as: 

• What does a relevant, useful commercial experience look like when an AI agent is helping a customer plan, discover, compare, or buy? 

• How should brands participate in conversational and agentic experiences without undermining customer trust? 

• What advertising constructs emerge when the primary interface is an agent rather than a page, feed, or search results screen? 

• How should paid and organic recommendations coexist? 

• What happens when a brand’s agent, Walmart’s agent, and third-party agents interact directly? 

• What new business models, marketplaces, protocols, or monetization mechanisms become possible? 

You will translate these questions into a clear product thesis, multi-year roadmap, investment strategy, and measurable business outcomes. 

Build the next generation of advertising experiences 

Lead the development of new advertising products for Walmart’s emerging AI and agentic surfaces, including experiences such as Sparky. 

Partner closely with teams defining the broader customer experience so that advertising is designed alongside the organic experience from the beginning, rather than layered in after the experience has already been created. 

Experiment with new formats that may extend beyond conventional sponsored search, display, and prompts, including conversational commerce, sponsored recommendations, agent-assisted discovery, dynamic brand experiences, agent-to-agent advertising interactions, and formats that do not yet exist today. 

Create experiences that are additive to the customer journey and establish clear principles for relevance, transparency, control, measurement, and trust. 

Extend Walmart advertising into the agentic ecosystem 

Define how Walmart Connect participates as commerce increasingly moves beyond Walmart-owned interfaces. 

Develop the product strategy for advertising across external AI platforms, partner experiences, and emerging agent ecosystems. 

Determine how Walmart’s unique assets, including commerce intent, first-party data, measurement, audiences, merchant relationships, and closed-loop transaction signals, can power differentiated advertising capabilities across these environments. 

Work closely with partnerships, engineering, business development, legal, privacy, and enterprise AI teams to determine where Walmart should build, partner, enable, or establish new platform capabilities. 

Shape agent-to-agent commerce and advertising 

Anticipate a future where software agents increasingly transact with other software agents on behalf of consumers and businesses. 

Define the advertising product strategy for this environment, including how advertiser objectives, product information, offers, budgets, bids, customer context, relevance, and measurement might operate when machines are making or assisting decisions. 

Help define the APIs, protocols, platforms, decisioning systems, and marketplace mechanics required to make Walmart an important participant in the emerging agentic commerce ecosystem. 

Build platforms, not one-off experiences 

Partner with Engineering, Design, Data Science, Measurement, Identity, Developer Experience, and advertising product teams to create reusable capabilities that can support many agentic experiences. 

Think horizontally across customer surfaces, advertising products, markets, partners, and future interfaces. 

Ensure architectural decisions support interoperability, experimentation, global scale, responsible AI, and rapid evolution as the technology landscape changes. 

Create the experimentation and measurement framework 

Because many of these products will have no established industry playbook, build a rigorous approach to learning. 

Define hypotheses, prototypes, experiments, customer research, advertiser validation, and measurement frameworks that allow Walmart to learn quickly while maintaining a high bar for customer trust. 

Establish how success should be measured across customer utility, advertiser outcomes, incrementality, revenue, engagement, trust, and long-term ecosystem health. 

Know when to scale an idea and when the evidence says to stop. 

Lead across organizational boundaries 

Agentic Advertising will sit at the intersection of some of Walmart’s most important strategic initiatives. 

Build deep partnerships across Walmart Connect, eCommerce, Enterprise AI, Data Ventures, Marketplace, Engineering, Design, Data Science, Partnerships, Legal, Privacy, and Corporate Strategy. 

Create clarity in areas where ownership will not always be obvious. 

Influence senior executives through strong product judgment, structured narratives, customer insight, technical understanding, and data. 

Build and lead an exceptional team 

Build a high-caliber product organization capable of operating at the frontier of AI, advertising, and commerce. 

Attract leaders who are technically curious, commercially sophisticated, customer-obsessed, and comfortable working in highly ambiguous environments. 

Create a culture that combines imagination with execution rigor.  

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in computer science, engineering, or related area and 15 years’ experience in product management. Option 2: 17 years’ experience in product management or related area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Master’s degree in Computer Science, Engineering, Business Administration or related area and 14 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products, Supervisory experience, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart’s accessibility standards and guidelines for supporting an inclusive culture.Masters: Business Administration, Masters: Computer Engineering, Masters: Computer Science

Primary Location...

850 Cherry Ave, San Bruno, CA 94066-3031, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.