Email Marketing & Automation Strategist (Salesforce Marketing Cloud)- onsite in Charlotte

Summary

At Carolina Cat, we are a trailblazing organization that is built to last. We strive to be a diverse and inclusive organization where everyone feels welcome, and our differences are valued as competitive advantages. Trust is our bottom line, and we are proud to serve our employees as a partner in their success. We make smart investments in our company and that starts with our people. The marketing team plays a key strategic role in the success of delivering business results and superior customer experiences, and we are looking for an Email Marketing & Automation Strategist to join our team.

We’re hiring a marketer who designs great emails, builds the strategy behind our automation, and can show leadership what it earns. You’ll own our email program from idea to results. You’ll design every email, decide how customers move through journeys, build those journeys in Salesforce Marketing Cloud, and report weekly on how email contributes to revenue. You’ll work side by side with our marketing managers, who bring the campaign goals, and our Salesforce Data Cloud developer, who handles the data foundation.

What you’ll do

Design and create

• Design all customer-facing and employee-facing emails, from concept to coded build, in our brand voice and visual standards
• Build responsive, tested emails in Content Builder using HTML/CSS and reusable templates
• Use AMPscript to personalize content and make emails smarter
• Own the email calendar, including build, testing, approvals, and send

Lead email automation strategy

• Set the strategy for how and when we automate email: welcome, nurture, lifecycle, and re-engagement journeys
• Build the front end of journeys in Journey Builder, including entry criteria, decision splits, timing, and content
• Partner with marketing managers to turn campaign goals into journeys and audiences
• Work with our Data Cloud developer to define the audiences and data you need, then use them for segmentation and personalization

Measure and report on revenue

• Report weekly to leadership on email performance tied to revenue, not just opens and clicks
• Run A/B tests and use the results to improve subject lines, design, timing, and journey logic
• Watch deliverability and list health, and recommend changes before problems surface

Continuous Learning & Innovation

• Develop a strong business acumen for Carolina Cat’s products, offers, services, and business practices
• Stay current on Salesforce Marketing Cloud feature releases, best practices, and industry trends
• Monitor evolving email deliverability rules, design trends, and emerging technologies to enhance digital marketing effectiveness
• Troubleshoot and resolve technical issues related to data, integrations, and campaigns

Supervisory Responsibilities

This job does not have supervisory responsibilities.

Qualifications: 

Education and/or Experience

• 4-year degree in marketing, design, communications, business or a related field is required
• 3+ years of hands-on email marketing and marketing automation experience in Salesforce Marketing Cloud (Email Studio, Content Builder, Journey Builder)
• A portfolio or examples of emails you’ve designed and built
• Working HTML/CSS for responsive, cross-client email
• Working AMPscript for personalization and dynamic content
• Experience reporting marketing performance to revenue or business outcomes for non-marketing leaders
• Salesforce Marketing Cloud Email Specialist certification

Skills & Competencies 

• Salesforce Marketing Cloud Consultant, Administrator, or Data Cloud certification
• Familiarity with SQL queries and Automation Studio
• Experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• B2B, equipment, industrial, or dealer-network marketing experience

How you work 

• You have a designer’s eye and a strategist’s head
• You explain technical ideas in plain language to people outside marketing
• You stay organized across many campaigns at once
• You work well with marketing managers, developers, and leadership
• You’re curious, and you stay current on deliverability rules and email design trends

 Workplace Requirements 

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel; reach with hands and arms; and talk or hear.

Work Environment

Onsite in Charlotte, NC. While performing the duties of this job, the employee works in an office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.