Marketing Technology Specialist - 14 Month Contract

Marketing Technology Specialist – 14 Month Contract

Purpose: Work across the marketing technology stack to support and assist with smooth deployments, operations, and optimizations. Lead quality assurance for multi- and omni- channel campaigns and troubleshooting for internal users.

Responsibilities Include:

Martech Strategy

Support the Marketing Technology team in defining the marketing technology strategy

Assist in the definition of goals and targets to accelerate commercial success using marketing technology solutions (e.g. sales enablement, brand loyalty, customer experience)

Monitor industry trends and best practices to help keep the martech stack at industry standard

Support development of business cases for platform investments and timing for implementation, including integrations

Martech Governance

Partner with Marketing Project team to manage martech subscriptions and passwords

Administer user access roles and permissions across a variety of platforms and subscriptions, including the DAM, sales enablement tools, and learning management tools

Implement standards for QR codes and short-link generation

Support Marketing Technology team in ensuring compliance with data privacy and compliance standards

Administer standards for taxonomy and metadata, including tagging, tracking, and UTM parameters

Deliver training and onboarding for new and existing users across various platforms

Develop how-to guides and best practices

Assist in updating policies as needed

Deployment & implementation

Partner across MarComm team to plan and execute platform deployments, configurations, integrations, and major upgrades and releases

Support product owners as needed to accelerate the delivery of time-sensitive and/or complex priorities. Includes features, integrations, and bug fixes

Support the ongoing operation of tools and subscriptions across the martech stack

Ensure clean data flows across platforms as designed

Lead QA for multi and/or omni-channel campaigns, including pre-launch reviews and debugging. Coordinate issue resolution as needed

Troubleshoot user issues and serve as first-line support before issues are escalated

Manage release notes and training materials as needed

Measurement & Optimization

Monitor and evaluate adoption and use of martech subscriptions to ensure they are valuable and usable

Identify and recommend potential process improvements across the martech stack

Monitor and analyze multi and/or omni-channel campaign performance

Support and/or participate in reporting and insight delivery to partners in Sales, Portfolio, and MarComm to enable ongoing delivery against business objectives

Health and Safety

Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

QUALIFICATIONS

Degree or diploma in Marketing or Business Administration or a related field of study

3+ years of experience in marketing, sales, information technology, or a related field

Strong investigative and problem-solving logic

Exposure to a wide variety of marketing technology platforms and subscriptions.

Familiarity with data structures, APIs and integrations

Experience with quality assurance and User Acceptance Testing (UAT) protocols

Proficient in data governance and quality

Strong documentation, template and process orientation

Demonstrated support mindset

Exceptional collaboration and relationship management skills

Prior experience as a scrum master or project management an asset