Senior UX Researcher, Price Perception and Evaluation

How do we improve Amazon's pricing strategy and price experience? That's the question the Price Perception Research team answers at scale, for millions of customers worldwide. We're seeking a Senior UX Researcher to lead CX research into how customers interpret and interact with price in the shopping experience. You'll own a research roadmap for problems where strategy and approach aren't yet defined, applying methods like usability testing, prototype testing, interviews, and surveys to find where pricing UX creates friction or confusion.

Key job responsibilities
- Own and drive the research roadmap for pricing CX, proactively identifying opportunities and gaps across global regions where strategy, customer needs, and approach are not yet defined.
- Design and conduct research using usability testing, prototype testing, interviews, diary studies, concept evaluation, and survey design, choosing the right method or mix based on the question, timeline, and resourcing.
- Combine qualitative findings with quantitative data (e.g., surveys) and distill findings across multiple studies to surface systemic patterns, not just single study conclusions.
- Translate ambiguous business questions from Design, Product, Engineering, and category/business teams into research plans, and communicate strategic recommendations to directors and VPs.
- Apply and evaluate AI-augmented research workflows, exercising judgment on when AI synthesis is sufficient versus when human interpretation is required.
- Improve the team's research methods and operational practices, build reusable research infrastructure, and actively mentor other researchers.

A day in the life
In this role, you will be responsible for driving and implementing research strategy for pricing CX. You will interact daily with Design, Product, and Engineering partners to understand and guide research needs, both defined and undefined. You will work with minimal direction and be capable of working quickly while delivering high-quality outputs. You will work on overlapping studies across regions. The right candidate will have a deep understanding of research methods and best practices, and a nimble, pragmatic approach to research.


About the team
The Price Perception Research team sits within WW Pricing, running both qualitative and quantitative research to understand how customers experience Amazon's pricing. The team is a mix of UX / Product Researchers and Market Researchers working across multiple verticals, and partners closely with Design, Product, and category/business teams.

Basic qualifications

- 5+ years of proven success leading User Research projects with demonstrated impact experience
- Experience with field research, ethnography, lab-based user testing, remote testing, paper prototype testing, iterative prototype testing, concept testing, and survey design
- Bachelor's degree in HCDE, Human Factors, Cognitive Psychology, or a related field
- Experience with behavioral data collection, quantitative data analysis, and statistics
- Experience with all aspects of research (study design, recruiting, moderation, analysis, reporting)
- Have a portfolio demonstrating past work experience and deliverables (e.g., study plans, reports, personas)

Preferred qualifications

- Master's degree in Human Factors, HCDE, Cognitive Psychology or equivalent
- Experience in a technical field (software development, network development, IT, other related)
- Experience with UX Research in non-US markets
- Experience working in a highly Agile/Scrum environment

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 152,200.00 - 205,900.00 USD annually